Part master data is often treated as a foundational topic, but for many OEMs it remains difficult to gather, maintain, and use effectively. This session will focus on how companies are managing part and attribute data today, what information they are collecting, how they are collecting it, and where that data is actually being used across the business. The discussion will place particular emphasis on actionable applications of attribute data, including pricing and segmentation strategies, e-commerce readiness, supersession, slotting and storage, and other operational decisions influenced by accurate part information. It may also explore whether dimensions data should be included more explicitly as part of the broader data management conversation. Rather than treating master data as a passive systems issue, this session will examine it as a practical business enabler. How can better master data management support more effective decisions across supply chain, commercial, and service functions?