Many companies have visibility tools in parts of the business, far fewer have a truly connected view across demand, transportation, warehouse workload, inventory, and execution. Supply chain control towers bring together data from disparate systems to create a unified picture of the network, and what is likely to happen next. The discussion will focus not just on visibility, but on capability:

• Detecting exceptions across supply chain nodes
• Understanding how demand spikes or disruptions ripple through the network
• Simulating impacts through digital twin or scenario-based models
• Generating recommendations to mitigate service risk

In this sense, the topic extends beyond monitoring into advanced planning and decision support. A key question for the session is how OEMs can make the case for this kind of connected capability when many existing tools remain siloed or function-specific. The conversation may blend case studies, practical examples, and vendor perspectives to show what companies are doing today, where the gaps remain, and how control towers are evolving from isolated dashboards into broader planning and execution enablers.