After covering e-commerce from nearly every angle, one remaining viewpoint that we haven’t gathered in depth is the high-performing dealer. For this session, each OEM will recommend their best e-commerce dealers (either in sales volume, sales percentage, or simply devotion to the program). These high-performing dealers will be invited to an interview with our team (which we will record for the purposes of this session). During the session itself, we will play the recordings from several leading e-commerce dealers to capture their perspectives on the space and learn key tips and tricks that they are doing to be so successful. This will be a presentation and discussion style session, where we will rely on the pre-recorded videos of Parts Managers / Directors from the successful dealerships to spark discussion – our goal is to cover questions such as:
• Why is this dealer so good?
• What challenges have they overcome?
• What support from the OEM was required to reach current performance levels?
• What are OEMs not doing that they should be doing?
 

Attendants from this session will further understand the dealer perspective on e-commerce and hear success stories on what they are doing to drive business and improve the customer parts purchasing experience. 

Please note: This session will be offered for in-person attendees only.