What's Going on in the Dealer Parts Department: E-Commerce
Date & Time
Wednesday, April 27, 2022, 1:00 PM - 2:30 PM
Session Type
Breakout Session
Operations Strategy
Breakout Session Type
Presentation & Discussion

Focus Groups will continue to be the source of the material for this session. Each year, we choose a different theme, and this year is e-commerce. Focus Groups will address the following questions: 

  • Is e-commerce important for the business?
  • What do dealers feel are the most effective e-commerce strategies? 
  • Which features do customers care most about? Is it price? Is it availability?
  • How are dealers fulfilling e-commerce orders? Is OEM fulfillment an attractive option?
  • What can OEMs do to help address the dealers’ challenges and concerns related to e-commerce?
  • How involved should the OEM be in the future?
  • What is needed to create a winning e-commerce solution?

During this session, we will watch video clips from the focus groups and have an interactive discussion to understand how the OEM can support and grow the dealers’ e-commerce presence and activities.

Gabi Salomon
Delivery Method
Available In-Person, Available Digitally