Focus Groups will continue to be the source of the material for this session. Each year, we choose a different theme, and this year is e-commerce. Focus Groups will address the following questions: 

• Is e-commerce important for the business?
• What do dealers feel are the most effective e-commerce strategies? 
• Which features do customers care most about? Is it price? Is it availability?
• How are dealers fulfilling e-commerce orders? Is OEM fulfillment an attractive option?
• What can OEMs do to help address the dealers’ challenges and concerns related to e-commerce?
• How involved should the OEM be in the future?
• What is needed to create a winning e-commerce solution?

During this session, we will watch video clips from the focus groups and have an interactive discussion to understand how the OEM can support and grow the dealers’ e-commerce presence and activities.