Our 2021 E-Commerce session covered the different fulfillment options in place at OEMs. Some OEMs have very crafty PDC fulfillment strategies, but we didn’t go into the details. This panel discussion would feature the OEMs who are fulfilling E-Commerce orders from their warehouse network, and answer questions such as:​ 

• How did the OEM set up this fulfillment option?​ 
• How do OEMs manage Areas of Responsibility (AORs)?​ 
• How does it work?​ 
• What are the pros and cons versus dealer fulfillment?​ 
  • Freight cost​ 
  • Pick/pack/ship labor effort​ 
  • Fast fulfillment​ 
  • High quality​ 
  • More control​ 
  • Reverse logistics and returns